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TomScott
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Re:balance and other things - 2007/07/28 07:59 I'm on the Brian Grasso mailing list, but have pretty much given up trying to weed through all the advertising superfluity to find the real info. It's not worth the effort.

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coachmccormick
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Re:balance and other things - 2007/07/28 18:41 Agreed. That's how most trainers use their newsletters now. I try not to add too much advertising to my newsletters, as I want them to stand out for the quality of the information, not the malaise of marketing. I find it interesting that most of these guys use the same exact model and champion each other's products. It's really a good marketing ploy, and obviously making many of these guys wealthy. I just wonder how one gets to be an "expert." Who decides? If I get all of you to call me an expert, am I an expert? How many testimonials does it take? And, if I give someone a testimonial so he gives me a testimonial, does it count? I know some of the guys by email, some by phone and some in person. And, honestly, I haven't seen or met a trainer who I have more respect for than the guy who I interviewed for my next newsletter (although, I do have a lot of respect for Lee Taft, as I have met him, talked to him and email with him regularly).

But, it's so hard to differentiate between marketing and legit info. At one point does that hurt their credibility? Or, does it matter? Because, I see the same things starting to happen in regards to basketball and basketball products.

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Hook
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Re:balance and other things - 2007/07/28 19:17 coachmccormick wrote:
But, it's so hard to differentiate between marketing and legit info. At one point does that hurt their credibility? Or, does it matter? Because, I see the same things starting to happen in regards to basketball and basketball products.
From an integrity point of view, yes, I believe it does hurt their credibility. By using what I call the "sucker born every minute" marketing tactics they become no different than the guy marketing "liquid vertical jump" or the "abs stimulator"...it becomes the wrappings of their product. Yes, these guys are getting rich...but at the expense of gullible people who don't know better. I'd rather be known for integrity AND a quality product rather than internet marketing success. Maybe they become millionaires, but that is not success in my mind.

Image is a double-edged sword.

<action: plyo_jump_off; object: soapbox>

Rick Allison
LoneStar Basketball Academy
[[[ C2E ]]]

Post edited by: Hook, at: 2007/07/28 19:19

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